2012 begins with my blog which will analyze the different trends in the marketing world.
At the end of 2011, we observed a trend which dominated the luxury advertising and marketing campaigns: the dance!!
The rhythm of Flamenco with Kokorico (only in France), a little bit of jazz with Chanel, the all-around-the-world famous choreographies of Lanvin, or just the free-man of Yves Saint Laurent… everyone has been able to talk about glamor and elegance simultaneously while dancing. This tendency has been observed in the perfume world in the past…but in 2011, everyone in the luxury industry has moved his body. Definitely, a dancing year!