Plagiarism is forbidden by law, and drugs too (like Opium). But the fact that a coffee brand uses for its commercial the same music than in a perfume brand ad, it could be just a matter of coincidence? Well…I suppose not because it’s not the first time that this coffee brand uses that practice in order to make talk about her and associate its product to the luxury market. I understand it can be difficult to position a coffee brand like l’or d’espresso after the monopole of Nespresso in the market … but copying the music of another ad that it will be in the same TV channels and in the same period than yours…it’s too much! Much more if we think that it’s not the first time that L’or d’espresso does that. Some years ago, the coffee brand uses the same music than a different parfum ad (Jean Paul Gaultier). We hope that next time, l’or d’espresso won’t copy…just innovated. It’s just a matter of music!!